Because Jam is almost as cool as kittens in boots.

Shall we discuss, for a moment, why jam is important? 

Exhibit A. John Watson thinks Jam is win.

Jam is a very important part of the great hunk of rock we live on for very many reasons.
So is blogging.
Combine the two of them, and there is a fun-splosion the likes of which God herself has never seen.

For your viewing pleasure, here, as well, is a video of John and Jam. A love for all time.





We absolutely should discuss in depth about the importance of Jam, and how John Watson subsides entirely on it.